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Via Serlas

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Via Serlas Engadin St. Moritz Tourismus AG Gian Giovanoli Gallery

Via Serlas (© Engadin St. Moritz Tourismus AG / Gian Giovanoli)

If you’re thrilled about some luxury shopping, then Via Serlas in St. Moritz is an unmissable shopping experience. St. Moritz may be small, but it is a prominent fashion force. From Versace, Cartier, Hermes, Bulgari and many more, the town is home to some of the world's most famous designer stores.


Aside from clothing, there are a host of watch and jewelry shops, as well as stylish furniture, making it the perfect shopping adventure.


For something a little more Swiss, try the Lamm Cashmere House, a family-run boutique that has been selling quality knits for decades—definitely the chicest way to stay warm.

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