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Via Serlas

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Via Serlas Engadin St. Moritz Tourismus AG Gian Giovanoli Gallery

Via Serlas (© Engadin St. Moritz Tourismus AG / Gian Giovanoli)

If your thrills come from opening your pocketbook, then Via Serlas, in St. Moritz, is the can't-miss shopping experience. Indeed, St. Moritz may be small, but it is a
prominent fashion force. From Versace, Cartier, Hermes, Bulgari and many more, the town is home to some of the world's most famous designer stores.

Aside from clothing, there are a host of watch and jewelery shops, as well as stylish furniture, making it the perfect shopping adventure.

For something a little more Swiss, try the Lamm Cashmere House, a family-run
boutique that has been selling quality knits for decades—definitely the chicest way to stay warm.

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